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Privacy policy for Prunavelos

How we handle personal data when you visit our site, explore AI related capital structure content, or contact the team, with a focus on transparency, proportionality, and governance.

Introduction

Many privacy notices are written as if every visitor were a consumer signing up to a mass market product, but our audience is typically institutional or professional teams exploring AI supported capital structure analysis. This policy is designed with that context in mind. It explains, in clear terms, what personal data we handle when you browse our site, read about our methodology, or contact us, and how those activities fit within Irish and European data protection rules.

We do not sell your personal data or use it for unrelated mass marketing, but we do rely on a small number of trusted service providers to host the site, secure it, and help us understand how it is used. Throughout this policy we distinguish between information you provide directly, data collected automatically through your use of the site, and information obtained from third parties, so you can see where each category comes from and how it is used. This document should be read alongside our cookie policy and disclaimer, which together form part of our broader governance approach.

How we collect personal data

When you visit our site or interact with us, we may collect personal data directly from you, automatically through your use of the site, or from limited third party sources. This includes information you provide in contact forms, technical details captured by our systems, and data supplied by service providers that support security, analytics, or communication.

Information you provide directly

  • Contact details such as your name, email address, phone number, and organisation when you choose to share them with us.
  • Professional information, including your role, department, or areas of interest, where relevant to your enquiry or engagement.
  • Content of messages, feedback, or enquiries you submit through forms, email, or other communication channels.
  • Preferences you indicate, for example about how we may contact you or which topics on capital structure analysis are most relevant.
  • Any other information you voluntarily provide that relates to your request, subject to our recommendation to avoid unnecessary sensitive data.

Information collected automatically

  • Technical details about your device and browser, such as type, version, and operating system, to help us ensure compatibility and security.
  • Log information about your visits, including access times, pages viewed, and referring sites, which supports troubleshooting and analytics.
  • Approximate location based on IP address, generally at city or region level, to understand where our audience is concentrated geographically.
  • Information about how you interact with pages, buttons, and forms, which helps us refine explanations and navigation paths on the site.
  • Cookie identifiers and similar online identifiers, where permitted, to remember your preferences and support analytics or security controls.

How we use personal data

We use personal data to operate and secure our site, respond to enquiries, understand how visitors engage with AI related capital structure content, and meet our legal obligations. Each use is assessed against relevant legal bases under Irish and European data protection law, such as legitimate interests, consent, or the need to perform a contract or comply with a legal duty.

  • To operate, maintain, and secure the site, including monitoring for misuse, troubleshooting issues, and ensuring availability of content.
  • To respond to enquiries, manage ongoing correspondence, and keep records of interactions with institutional or professional contacts.
  • To analyse aggregated usage patterns, such as which topics on capital structure analysis attract attention, so we can refine and improve our content.
  • To manage consent preferences for cookies and certain communications, and to record your choices for compliance purposes.
  • To protect our rights, property, and safety, and that of our users or others, including detecting and responding to security incidents or misuse.
  • To comply with legal, regulatory, or supervisory obligations, including responding to lawful requests from authorities where required.
  • To support potential or actual business transactions or reorganisations, subject to appropriate confidentiality and data protection safeguards.

Our commitment: We know that institutional visitors expect more than a generic privacy statement, particularly when AI and financial market research are involved, so we treat data protection as part of our overall governance framework. This policy explains, in practical terms, what personal data we collect, how we use it to support AI related capital structure content, and which safeguards we apply in line with Irish and wider European data protection rules.

When we share your data

We may share personal data with carefully selected service providers that help us operate the site, manage communications, or perform analytics, as well as with professional advisers where necessary. In limited circumstances, we may also share information with authorities or other third parties where required by law or to protect our rights, security, or the rights of others.

Service providers

We engage third party service providers to host our site, deliver analytics, manage communications, and support security or maintenance. These providers may process personal data on our behalf and are required to handle it in accordance with our instructions, applicable law, and appropriate contractual safeguards.

Processing for legal obligations

In some situations we are legally required to process or retain personal data, for example to comply with tax, accounting, or regulatory obligations, respond to lawful requests from authorities, or meet record keeping duties linked to risk and governance.

Anonymous statistics

We compile anonymous or aggregated statistics to understand how visitors use our site, such as which pages on capital structure analysis are viewed most and how users navigate between sections. These statistics do not identify you directly and are used to improve content and usability over time.

Your data protection rights

Under European data protection law, you may have rights in relation to your personal data, including rights of access, rectification, erasure, restriction, objection, and portability, as well as rights related to automated decision making where applicable. These rights are subject to conditions and exemptions, and may vary depending on your circumstances and the legal basis for processing.

  • You can ask us whether we process your personal data and request a copy of the information we hold about you, subject to applicable legal limits and identification checks.
  • You can request correction of personal data that you believe is inaccurate or incomplete, and we will assess and update it where appropriate.
  • In certain circumstances you can ask us to delete your personal data, for example where it is no longer needed or you have withdrawn consent, subject to legal or regulatory retention duties.
  • In certain cases you can ask us to provide your personal data in a structured, commonly used, machine readable format, or to transmit it to another controller where technically feasible.
  • Where we rely on legitimate interests to process your data, you have the right to object, and we will assess your request and stop processing unless we have compelling legitimate grounds or a legal requirement to continue.
  • You may request that we restrict the processing of your personal data in certain circumstances, such as while we verify its accuracy or consider an objection you have raised.

To exercise your data protection rights, please contact us using the details on our contact page, indicating which right you wish to exercise and providing enough information to verify your identity. We may ask for additional details where necessary and will respond within the timeframes set by applicable law, subject to relevant exceptions and limitations.

How we protect your data

We apply a combination of technical and organisational measures to help protect personal data against unauthorised access, loss, or misuse. While no system can be entirely secure, we work to maintain proportionate safeguards that reflect the nature of the data we process and the risks associated with our activities.

Technical safeguards

  • Use of secure protocols such as HTTPS to encrypt data in transit between your browser and our site, where supported.
  • Logical access controls and authentication measures designed to limit access to administrative tools and data stores.
  • Regular updates and maintenance of systems within our control to address security vulnerabilities where reasonably practicable.
  • Back up and resilience measures intended to reduce the risk of data loss or extended service disruption.

Organisational safeguards

  • Access to personal data is limited to personnel and service providers who need it for defined purposes and are bound by confidentiality obligations.
  • We provide guidance to relevant staff on data protection responsibilities, appropriate handling of enquiries, and escalation of potential issues.
  • We maintain internal processes for assessing new tools or vendors that may process personal data, including data protection considerations.
  • We document key decisions and policies related to personal data, supporting accountability and consistent application over time.

How long we keep your data

We keep personal data only for as long as it is needed for the purposes described in this policy, including record keeping, security, and compliance with legal or regulatory obligations. Retention periods vary depending on the type of data, the context in which it was collected, and applicable requirements.

  • If we create or maintain an account or profile for you, we may store identifiers, role details, access preferences, and communication settings relevant to your use of our services.
  • If you participate in feedback or testing related to our AI tools, we may collect information about how you use them and your qualitative comments, which we use to improve performance and usability.
  • If you contact us, we may collect your name, contact details, organisation, role, and the content of your message, along with our responses and related notes, to manage the conversation and maintain records.
  • If you make or receive payments in connection with our services, we may process limited billing information such as invoicing details and transaction records, but not full card data.
  • Where permitted, we may record your preferences about receiving updates or invitations related to AI supported capital structure analysis, and track limited engagement with such communications.

When data is no longer required, we either securely delete it or anonymise it so it can no longer be linked to an identifiable individual.

International data transfers

Because we use service providers and infrastructure that may be located outside the European Economic Area, your personal data may be transferred to countries that have different data protection laws. Where this happens, we implement appropriate safeguards, such as standard contractual clauses, to help ensure that your information remains protected in line with European requirements.

  • Some service providers that support hosting or analytics may be located outside the European Economic Area or use infrastructure in multiple regions.
  • When transferring data internationally, we aim to use mechanisms recognised under European data protection law, such as standard contractual clauses.
  • We assess, where appropriate, whether additional technical or organisational measures are needed to protect data in the recipient location.
  • You can contact us if you would like more information about the safeguards used for a particular transfer arrangement, subject to confidentiality obligations.

Cookies and similar technologies

We use cookies and similar technologies to operate the site securely, remember your preferences, and understand how visitors engage with content about AI supported capital structure analysis. Some cookies are strictly necessary for core functionality, while others are optional and used for performance or personalisation. For more detail on specific cookies, purposes, and storage periods, please refer to our dedicated cookie policy.

Types of cookies we use

  • Essential cookies are required for core site functions such as security, page navigation, and consent management, and cannot be switched off in our systems.
  • Performance cookies help us understand how visitors use the site by collecting aggregated information, which we use to improve content and navigation.
  • Personalisation cookies, where enabled, allow us to tailor certain content or remember preferences based on how you have used the site before.
  • Functionality cookies allow the site to remember choices you make, such as language or region, and provide enhanced, more personalised features.

You can manage cookies through the controls on our site, where available, and through your browser settings, though blocking certain types may affect functionality.

Changes to this policy

We may update this privacy policy from time to time, for example to reflect changes in law, guidance, technology, or our use of analytics and communication tools. Updated versions will be published on this page with a revised effective or last updated date, and may replace or supplement earlier versions.

  • If we make substantial changes to the types of personal data we collect or the main purposes for processing, we will update this policy and adjust the effective date.
  • Where changes are material or required by law, we may provide additional notice through the site or direct communication, where appropriate.
  • We encourage you to review this policy periodically so you remain informed about how we handle personal data over time.
  • Continued use of the site after updates take effect will be treated as acknowledgement of the revised policy, to the extent permitted by law.

If a change significantly affects how we process your personal data, we will take reasonable steps to bring it to your attention, consistent with legal requirements.

How to contact us about privacy

For questions about this policy, or to exercise your data protection rights, you can reach us using the contact details on our contact page. Please include enough information for us to identify you and understand your request, and avoid sharing sensitive details unless strictly necessary for us to respond.

Prunavelos

The Plaza, East Point Business Park Dublin 3 D03 E5R6 Ireland

Phone: +353 21 293 2133

Email: content@prunavelos.pro

This privacy policy was last updated on August 10, 2026 to reflect our current use of analytics, hosting, and communication tools in support of AI related capital structure content.

This privacy policy takes effect from August 10, 2026 and applies to your use of our site and related interactions from that date onward.